Enhancing Events with Chatbots
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As chatbots become more and more prominent, they begin to stretch their reach into new, exciting categories. Reliable problem solvers that they are, chatbots are especially suited to event planning and execution for a few reasons:

 

Accessibility

From conferences to music festivals, most people in the modern age have been prompted to download an app upon arriving at an event. Yet, attendees often balk at this prompt for a few reasons:

  1. They don’t like being forced to download and store apps.
  2. Knowing the app will only be used for a short period of time reduces their willingness.

Opposite from apps, chatbots can be built for (and are best suited for) existing digital channels such as Facebook Messenger, Skype, and Twitter. Messenger, in particular, has over 1.2 billion global users. With a Messenger chatbot, not only do users not have to download an additional app, it’s highly likely that they already have the channel (Messenger) downloaded on their phone. That means that all users need to get access to the important info in your chatbot is two clicks to start the conversation.

 

Simple to use

Downloading a new app forces users to learn two different things:

  1. What information/utilities the app contains.
  2. How to navigate the app and extract value from it.

It’s extremely difficult to create an app that makes it simple for the user to accomplish both of the above points quickly. The longer it takes them to do this, the less likely they are to remain interested in using the app.

On the other hand, users already know how to navigate through established channels such as Messenger and Twitter. Their daily interactions ensure that they can start a conversation with a chatbot and extract the info they require immediately. The less time they spend learning how to use the app, the more they spend using it to their benefit.

 

Customizable

Even within external channels like Messenger, chatbots are highly customizable from top to bottom. A nearly endless suite of features means that chatbot users can do everything from sharing music to purchasing clothing to scheduling events from an app they likely already have on their phone. As an event host, you can build in all of the features you need to make your event a success — no matter who or what your event is for.

Beyond customizability of features, it’s important to note that chatbots are also highly customizable in terms of their tone. Full control over how the user interacts with your chatbot allows you to create a conversation that perfectly matches your brand. Serious companies can create a flow that’s fully professional, where entertainment-centric brands can create something more light-hearted and playful.

 

Large Scale

Mass events with hundreds or thousands of visitors can benefit significantly from the chatbot-enabled advantages listed above. Here are just a few of the many large-scale applications...

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