The Innovation of Insurance
In this modern, digital age, insurance providers face an array of challenges not often seen in other industries. As consumers become more empowered through advancements in technology and the ease of access of information, providers will need to look toward innovative directions to improve the relationship between policyholder and provider.
With chatbots and multi-channel integrations, providers can find a powerful way to meet consumers’ expectations and turn the traditional transaction into a two-way interaction.
The Innovation of Insurance
In this modern, digital age, insurance providers face an array of challenges not often seen in other industries. As consumers become more empowered through advancements in technology and the ease of access of information, providers will need to look toward innovative directions to improve the relationship between policyholder and provider.
With chatbots and multi-channel integrations, providers can find a powerful way to meet consumers’ expectations and turn the traditional transaction into a two-way interaction.
Empowering Policyholders
The standard for a new era in customer service is being set across the board, and the insurance industry is not exempt. Sectors like digital technology and retail brands are on the front lines of new methods and advancing tech, and as consumers grow accustomed to fast, personal service, expectations mount in other industries.
Today’s consumers expect similar levels of service from their insurance providers as they do elsewhere; they want to be able to engage with an enterprise on the channel of their choosing, much like they would with any individual. With an innovative approach to customer service that builds a relationship between provider and policyholder, insurance companies can empower their consumers in a way that inspires not only loyalty, but also advocacy.
Conversational Coverage
Traditional means of customer outreach like websites and apps speak “computer language,” requiring users to navigate menus and screens and input information via commands and clicks.
Chatbots, however, speak human language through machine learning and natural language processing that draws context from an exchange to answer questions and accomplish tasks, all in a natural, conversational manner. This approach, when applied to the insurance industry, is known as “conversational coverage,” and it’s a tested and true method to meet the desires of the modern consumer: personalization, engagement, and self-service.
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Your Choice of Channel
Multi-channel integration is a pivotal aspect of a solid digital strategy. By employing bots to multiple channels, consumers can converse with their provider via a number of means, whether it’s a messaging app like Slack or Skype, email, SMS, or a website.
Being channel-agnostic allows bots to be where the customers want to be and gives them the choice in how they communicate, regardless of location or device. This type of added value fosters trusting relationships, which retains customers, and is proven to create brand advocates.
The Power of Bots in Insurance
By offering policyholders an improved experience with a self-service option that provides information and resolves issues in real-time, bots are changing the customer service arena in many industries. Here are just a few ways in which bots are able to improve the insurance sector:
- Manage claims quickly and efficiently
- Deliver personalized quotes
- Simplify ordinary tasks like account updates and payments
- Offer relevant coverage and care advice
- Solidify long-term relationships between provider and policyholder
By bringing the provider/policyholder into focus, insurance enterprises can expect to see unrivalled retention and an influx of new customers.
