Modern consumers want fast, easy access to information; they want a self-service option; and they want their interactions
to be engaging and personal. The healthcare industry is no exception; patients have similar expectations of their healthcare
provider as they do with other consumer sectors. Yet continually rising costs, disparate systems of record, and a lack
of patient engagement currently plague the industry.
The prescription is simple: digitization, multi-channel integration, and bots.
The non-healthcare industries are setting the bar for healthcare providers. As such, patient engagement is an integral part of the equation of solving both the cost problem and improving the patient/provider relationship.
Today’s consumers and patients want to be able to engage with providers on the channel of their choice, regardless of location, device, or time. Multi-channel integration is crucial to a modern digital strategy, but without streamlined interoperability, a seamless experience between channels and devices would be impossible.
With the right digital strategy and by employing bots with multi-channel integration, healthcare providers can empower not only their caregivers but also their patients, by giving them an improved experience with a self-service option that provides information, resolves issue, and allows access to health records through a simple interaction in real-time.
Bots are able to access data and respond to patients’ requests over a number of channels, regardless of device or location. Furthermore, bots are able to connect healthcare professionals with the necessary data repository that meets their needs. Better informed patients and a proactive relationship with their provider leads to overall improved health, awareness, and streamlined service.
Below are just some of the capabilities and functions that bots can perform or facilitate, specifically as they relate to the healthcare sector: