From high street to designer brands and cosmetics, this is a review of what users can expect from the online chatbots.
Fashion-forward thinkers know their followers are not only fashion-fans, they are also people who want to be entertained, advised and be interacted with while browsing new collections. Making the virtual fashion experience more personalised and ultimately more exciting, chatbots have been developed and adapted to suit the designer’s target audience.
Who doesn’t want to make the most of a shopping experience? Or, more importantly, who doesn’t want to choose their new look directly from the original fashion show (albeit a via short video) rather than from an old-school catalogue? Who wouldn’t want to be colour-matched before making a purchase? The alternative being to make a purchase in hope that it suits you perfectly. Can you plan your latest outfits in comfort and convenience whenever the urge hits? Yes, you can and there is a chatbot to help you.
From festival season to the office, from a stroll in the park to date night H&M has you covered. And now they give you a personalised shopping experience in the form of their chatbot. Supported by Kik (this popular platform needs to be downloaded before you can interact with H&M’s chatbot), you can quickly enter into a conversation about the outfits and products that suit your taste.
Warning to ladies before proceeding: once you have passed your thirty-ninth birthday you are officially known as ‘other’; but that little faux-pas aside, this chatbot was easy to use with an interesting variety of goods to choose from. So long as you have caught on to the trend of replacing words with the pictures (which automatically pop up), you can navigate through the options quickly.
Time flies when seasons roll from one to another, especially in the fashion world, when new season lines need to be ready to be shown. In September 2016, Burberry originally launched their chatbot for New York Fashion Week as a way for users to see all the ‘behind the scene’ moments of their September collections. One year on and not only can you discover the Burberry collection like a VIP guest at the runway, in the form of short videos, and you can shop the pieces directly from their app.
Simply search Burberry in Messenger and ‘Get Started’. Options include; ‘Inside Burbery’, ‘Look Finder’ and ‘Live Chat’ to name a few. ‘Inside Burberry’ leads to random, short videos from the behind the scenes, for example, sneak-peaks of their top models getting their makeup done. ‘Look Finder’ lets you select options such as the style that best suits you.
In line with their ‘lifestyle’ image, Tommy Hilfiger has fully embraced online shopping, online experiences and the creation of a chatbot that gives users the opportunity to view their collections in a way which is efficient and fun. Connecting with the Hilfiger community could not be more simple or satisfying for the user than through their chatbot. No more trying to get to a stockist or missing out on their new collections: it is all so easily accessible. There is, however, a bit of typing involved when you have a change of mind. By typing ‘#clear’ when you want to do something else, you then have to type a new message to direct the chatbot. A direct link to a menu would not go unappreciated in a world of ‘one-click’ and emoticons.
Find the right stylist and the chatbot’s personality comes out. Apparently ‘Edgy’ is a look and it comes with words like, ‘Gotcha’ and a little girl-talk flattery. We love options and we are head-over-heels in love with their options for our lifestyle in particular. When asked, ‘Where are you going in your new look?’ the offered responses for how we intend on spending our days and nights are: Shopping, Brunch, Gig and Girls’ Night! Hilfiger lifestyle, please sign me up right now!