Bots are taking the digital world by storm, and early adopters around the globe are already realizing the advantages of their capabilities. From Amazon to American Express, from Microsoft to the NFL, brands are employing chatbots to enable consumers to do a wide variety of tasks easily, efficiently, and cost-effectively.
Regardless of size, reach, or industry, any brand can benefit from the use of bots, not just in marketing and promotion, but improving the overall experience of interacting with a brand in a meaningful way.
Interaction vs. Transaction
Gone are the days of the one-way transaction; modern consumers crave a two-way interaction with brands. Beyond the rich implications, they can offer in customer service and conversational commerce, bots provide a personalized, frictionless approach to sharing information and performing endeavors that are traditionally known to cause headaches.
The Bot Advantage
Bots are improving the consumer/brand relationship, and more use cases are emerging daily. Here are just a few ways in which bots are already being employed:
·Media: Large publishers and small agencies alike are using bots to provide breaking news updates, relevant stories and continued coverage based on consumers’ preferences.
· Entertainment: Film studios are using bots to promote movies in an engaging and entertaining way that allows users to converse with fictional characters. Movie theaters use bots to provide ticket information, locations, and trailers. Video game publishers are employing bots to create a fully interactive experience.
· Sports: With bots, fans can receive highlights, rosters, updates, game-day information, and scores about their favorite teams and players.
· Travel: Bots are permeating the travel and tourism industries by giving consumers fast, easy choices in air travel, hotels, parking information, dining, excursions, and more. Travelers are using bots to check in and out of resorts, find events and book reservations.
Bots reduce not only the development cycle from months to weeks or even days, they can be built and deployed to a number of channels for little to no cost. The SnatchBot platform offers a “no coding required” approach that makes it easy for enterprises to build their bots without needing to be a developer with years of technical training.
Bots with Personality
In recent years, as the graphical user interface became the norm of doing business digitally, engagement became nearly nonexistent. Today’s bots require no GUI, and are able to respond to emotional cues and engage in interesting conversation that has proved to increase both revenue and advocacy among consumers.